Ikea is drawing fire from animal rights activists for selling reindeer salami. Ranchers buzz over the reindeer in helicopters, herd them with snowmobiles and truck them hundreds of miles and their terror doesn't end once they are caught.
The reindeer are taken to facilities were they have their throats cut so they can bleed to death. When they get close to being dead they are skinned and ground into salami to be sold at a shitty furniture store.
Sadly, more than 70 per cent of reindeer slaughtered for meat are calves that have grazed during the summer, which means they never even get to see snow. Ikea should do the right thing and ban the sale of reindeer meat altogether at the very least to avoid losing the business of millions of vegans and vegetarians.

The campaign to end Ikea's sale of this Christmas icon is being run by the United Kingdom's Viva! organization.

Go to here to find out how you can help end the slaughter and sale of reindeer.

Has this news changed your opinion of Ikea?